Strategic Marketing Plan

  • We'll meet with you to discuss your career vision and together we'll work out some measurable and achievable objectives covering the next 12 months of your career (number of gigs, number of fans, number of CD sales, etc.) We'll also detail:

    • Your various 'target markets'
    • Analyse your strengths, weaknesses, opportunities and threats
    • Devise strategies aimed at achieving your objectives
    • And come up with specific tactics within each of those strategies
  • We'll conduct a complete online review - your MySpace page; any other existing web site/s; your current social networking activities; online video presence; etc.
  • And we'll take a look at how you're 'positioning' yourself in the marketplace - how you're making yourself stand out from the pack and therefore cutting through the clutter of the thousands of bands and artistes that are your direct competition.
  • Then we'll meet again to present our analyses and specific recommendations as to how you can move forward and really break your act both here in Australia and beyond.


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