Recently The Orchard published an excellent article on using the updated Facebook to market your music. (The article was re-published on Hypebot.) Though it’s said many have moved on to other social platforms, Facebook remains relevant to musicians building their brand and their audience.
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. It reaches 59% of the world’s social networking population and so should still hold a place of importance in your music marketing strategy. The platform has recently launched several new features including Reels for Facebook, Live Audio Rooms/Podcasts, PMV (Premium Music Video), User Playlists, PMV 30-second clips and new features for Messenger… all opportunities for musicians to reach new audiences.