Right at the end of November last year, Perfect Pitch was approached by Tamworth hospitality organisation, The Pub Group, which runs six separate venues in and around that city. The Group’s Director had a concept for promoting one of his venues in particular – Moonshiner’s Honky Tonk Bar – during the 2025 Tamworth Country Music Festival... due to start on January 16! His plan was to turn the venue into a true Nashville experience for festival goers, under the banner Nashville Nights. Legendary Nashville artist John Stone was brought to Australia to perform shows over 4 consecutive nights, so the music was authentic, the room was dressed to replicate Nashville’s own Honky Tonks, the lights were bright and beer was served in buckets.

Given the incredibly tight deadline, Perfect Pitch worked over the holiday season, rolling out a strategy that included:

• designing and launching a Nashville Nights landing page
• creating a schedule of social posts
• writing and designing a series of eDMs sent to The Pub Group’s various eMail lists
• writing and designing a series of ads. to run on radio, Google and social platforms. 

We even updated the home pages of The Pub Group and Moonshiners websites. It was a lot of work in a short time, but it paid off with a sellout crowd at Moonshiners on opening night and the venue proving to be one of Tamworth’s most popular entertainment destinations throughout the entire Festival! To paraphrase Randy Travis: "We won't ever sell our saddle, 'cause life's a long, long ride."